Great opportunities hide just around the corner

June 27, 2018

And this was certainly the case for Jade Simpson, a second-year student at Cardiff Metropolitan University who landed a year-long placement at Daffodil Foods, a North Wales based yogurt and cream supplier, with head office in Botwnnog, just 5 miles down the road from her family home.

Daffodil Foods, which is based on Pen Llŷn, supplies a range of premium yogurts and desserts to various customers in Wales and UK, including national retailers, NHS and many independent distributors. Lynne Rowlands, Director of the business, explains: “We deal with national retailers on daily basis and work with them to bring various new dairy products into the market. This means that at times we have to try 20 versions of one recipe before we find the ‘one’. This is where Jade came in with her background in Food Science and Technology having done two years of her degree at Cardiff Met.”

Jade was looking for a relevant work placement as a part of her university course but wanted to stay local on the Llŷn Peninsula at the same time. Just as she thought this wasn’t going to be easy, her mum brought home a pot of Daffodil Foods Yogurt and to their surprise, it turned out that Daffodil Foods was based 5 miles down the road, in Botwnnog. That was where Jade went to the local school for several years.

“It was a pleasant surprise when I got the reply from Daffodil Foods asking me to come in for a job interview. I really wanted to spend my year working in food industry and in a business that would give me the experience that was relevant to my course. I have spent these past months developing product recipes from scratch and some of the products I have worked on with Daffodil team have now been launched in one of the major retailers under their own brand and are sold in hundreds of stores around UK.” said Jade.

Lynne has once completed a very similar degree in Food Science herself and felt she wanted to give this opportunity to someone local to enable them to go onto having a rewarding career in the food industry one day.  “It’s time to give back and share my experience now and I am pleased to see that there are talented and hard working young people out there. Where we are based, it is not always easy to grab hold off good opportunities, so I am very pleased our business was in a position to support someone who grew up locally but wanted to gain the knowledge of the food industry without having to relocate. During her time here, Jade had not only cooked hundreds of new product samples, but she also spent hours on completing the paperwork for the product specifications, helped us get through a technical audit and travelled quite a few miles to visit some major retailers with us. She has been a very busy bee this past year.”

Our Lidl perfectly balanced breakfast on-the-go

February 19, 2018

Llyn Peninsula based yogurts supplier, Daffodil Foods, has secured an exciting opportunity with Lidl supplying Lidl own brand Bircher Yogurt.  A range of three muesli based yogurts has landed in Lidl stores across UK last month. This comes as the business prepares to diversify into other dairy products.

Lynne King, Director of the business, explains: “For those who are not in-the-know to what Bircher Muesli actually is, imagine soaking up the oats (gluten free in our case) in fruit juice and mixing them with yogurt and other fruits. You end up with a nutritious breakfast staple packed with dairy, fibre and carbohydrates, all in one pot and easy to eat on the go. It’s basically a summer version of the porridge.”

Lidl has launched 3 different flavours: Cherry & Blueberry, Apple & Raspberry and exotic Mango & Passion fruit.

“As a relatively young business, we were very excited about this venture. We are all for natural, wholesome and innovative dairy products, so it is needless to say that we were overjoyed when Lidl saw our Bircher as bang on trend and decided to put it into their range.” added Lynne.

Bircher yogurt has recently grown in popularity mostly thanks to the food bloggers who crowned it a perfectly balanced breakfast-on-the-go. Almost every large coffee chain has got one of these in their breakfast offer.

Daffodil Foods has seen a double-digit growth in sales over the last 3 years and the Lidl contract will hopefully aid that growth further.

Lidl Bircher joins Daffodil Foods’ portfolio of other private label products as well as Daffodil’s own range of layered yogurts available in independent retailers and Asda stores in Wales.

Sweet success of Soured cream

November 14, 2017

As passionate food producers here at Daffodil Foods, we were over the moon to learn that our mildly soured Welsh cream was awarded 2 stars by the Great Taste Awards this year. Only 39 products across whole of Wales were awarded 2 stars which makes this win even more special. To think that 12,336 products were entered in 2017, we didn't do too badly!

This is what the judges had to say: 'We were all very surprised by the depth of flavour in the cream itself - rich and almost yoghurty in its freshness. Delicious.’

‘Clean and fresh tasting, nice thick and smooth texture, tastes similar to yoghurt, a good quality cream which leaves a nicely rounded flavour in the mouth.’

Daffodil Foods soured cream is made with Welsh milk in Wales and is characterised by a mild, almost yogurty like flavour. It is a modern twist on a usually quite acidic tasting product. The mildness makes it more versatile – it can be used to cool down spicy dishes as well as to add an understated sharpness to a sweet pie or dessert.

Our Soured Cream is currently available in food service format in 600g pot and is sold by the biggest managed pub group in the UK. Retail ready format is soon to follow as 300ml pot.

Great Taste, organised by the Guild of Fine Food, is the acknowledged benchmark for fine food and drink. It has been described as the ‘Oscars’ of the food world and the ‘epicurean equivalent of the Booker prize’. Quite simply the Great Taste logo is the sign you can trust when buying food and drink in your local, quality retailer.

In 2017 over 500 judges, including specially trained food writers inputting judges’ comments, came together at 62 judging days from March through to early July. This year the Great Taste judging roadshow took a turn at the impressive Llandrillo College, north Wales, as guests of the Welsh Government.

Branding makeover for the fast growing Llŷn business with Big ambitions

March 26, 2017

It’s all hands-on deck at Daffodil Foods, even more so this year as the North Wales based business is preparing to undergo a redesign of its current brand.


“Our turnover has grown by 53% this year and we wanted to celebrate by pushing the brand even harder in 2017. These are very exciting times for us as we have also just moved into a new office in Botwnnog, Llyn Peninsula.” said Lynne King, the business owner.

Daffodil Foods will mark a new chapter by changing the packaging of its current range. The move is aimed at extending the brand’s appeal to a wider audience. Daffodil Foods also hopes that the new packaging will reinforce the message about the yogurts being made in Wales from 100% Welsh milk and cream.

“It was only a couple years ago, that we launched our yogurts in the Royal Welsh Show. Since then we have successfully sold them into Tesco, Asda and Morrisons stores in Wales. We hope that rebrand will allow us to secure further listings with major retailers.”

The company is set to launch two new products with one of the retailers in March this year. Lynne explained why Daffodil Foods yogurts are becoming more popular: “Our yogurts are a healthier alterative to a traditional dessert. We have some unusual flavours in our range which again, makes them taste more like a treat rather than your run-of-the-mill breakfast yogurt. It’s all in that luscious layer of fruit compote. Once tried, the yogurts speak for themselves so that we don’t have to.”

Lynne added: “The silky-smooth texture is a testament to the use of cream in our recipe. We live by a motto that in the end it is better to have a spoonful of something decadently lush, than a whole bucket of low fat, no thrill ‘something’. Our new Salted Caramel yogurt will be an excellent example of this.”

The new design and Salted Caramel yogurt is set to land in Asda stores from 27th March this year.

Great Taste 2015 announces new stars and Daffodil Foods are winners!

August 05, 2015

The world’s most coveted blind-tasted food awards, Great Taste, has just released the Great Taste stars of 2015 and Daffodil Foods is amongst the producers celebrating as not one, but two of their products are now able to proudly carry the little gold and black Great Taste logo. Their lemon yogurt gained one star and the Mango and Passion Fruit yogurt gained two stars.

‘As a relatively new business we have not entered the Great Taste Awards before but we were keen to see how our products would compete in an International blind tasting competition. We are absolutely delighted to gain awards for both our Lemon and our Mango & Passion Fruit yogurts from just 25 different yogurts from around the world which gained stars this year. The key to our success is to use the best quality locally sourced milk and cream from North Wales. The feedback from the judges was that we have an excellent yogurt and beautiful combination of flavours so they could barely withhold from polishing off the pot! We will be using the Great Taste logo to highlight these wins to our customers in Asda, Tesco and other independent shops across the region.’ Said Lynne King who founded Daffodil Foods 4 years ago and is originally from Ellesmere.

Recognised as a stamp of excellence among consumers and retailers alike, Great Taste values taste above all else, with branding and packaging ignored. All products are removed from their wrapper, jar or bottle before being tasted. The judges then savour, confer and re-taste to decide which products are worthy of a 1-, 2- or 3-star award.

There were 10,000 Great Taste entries this year and of those products, 130 have been awarded a 3-star, 597 received a 2-star and 2,382 were awarded a 1-star accolade. The panel of judges included Masterchef judge and restaurant critic Charles Campion, TV presenter and cook, Aggie Mackenzie, Great British Bake Off winner, Frances Quinn, Masterchef the Professionals finalist, Adam Handling, food buyers from Harrods, Selfridges, Waitrose and Marks & Spencer, and chefs including James Golding, Chef Director of The Pig hotel group, who have together tasted and re-judged the 3-star winners to finally agree on the 2015 Top 50 Foods, the Golden Fork Trophy winners and the new 2015 Supreme Champion.

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